Google hits for “health messages embedded in television” 275,000
http://www.gwumc.edu/sphhs/departments/pch/phcm/casesjournal/volume1/peer-reviewed/cases_1_08.cfm
Motivating Television Viewers to Become Organ Donors
Authors: Lauren Movius, Michael Cody, Grace Huang, Mandy Berkowitz, Susan Morgan
Corresponding Author: Lauren Movius, Annenberg School of Communication, University of Southern California, lmovius@usc.edu.
http://movingimages.wordpress.com/2007/05/29/saved-by-the-soaps-asia-media-summit-picks-up-momentum/
Saved by the ‘soaps’ – Asia Media Summit picks up momentum
29 May 2007 — Nalaka Gunawardene
http://www.foxnews.com/story/0,2933,178871,00.html
Health-Conscious Programming Takes Gov’t. Cues
Thursday, December 15, 2005
By Greg Simmons
Read more: http://www.foxnews.com/story/0,2933,178871,00.html#ixzz1ANuRsfZM
From Wikipedia (January 7, 2011)
Paying for embedded anti-drug messages in television shows
In 2000, the Federal Communications Commission, in response to a complaint by the National Organization for the Reform of Marijuana Laws, sent inquiries to five major television networks about ONDCP’s practice of offering millions of additional advertising dollars to networks that embedded anti-drug messages in their programming[21]. The House Committee on Government Reform’s Subcommittee on Criminal Justice, Drug Policy and Human Resources held hearings on the matter on July 11, 2000.[22]. In December of that year, the FCC ruled that the networks should have identified the Office of National Drug Control Policy as the sponsor of the television programs.[23][24]Government as Scriptwriter
In the spring of 1998, the ONDCP began to develop an accounting system to decide which network shows would be valued and for how much. Receiving advance copies of scripts, they assigned financial value to each show’s anti-drug message. Then they would suggest ways that the networks could increase the payments they would get. The WB network’s senior vice president for broadcast standards Rick Mater admitted, “The White House did view scripts. They did sign off on them — they read scripts, yes.”[25]
Running the campaign for the ONDCP was Alan Levitt, who estimated that between 1998 and 2000 the networks received nearly $25 million in benefits.[25]
One example was with Warner Brothers’ show, Smart Guy. The original script portrayed two young people using drugs at a party. Originally depicted as cool and popular, after input from the drug office, “We showed that they were losers and put them [hidden away to indulge in shamed secrecy] in a utility room. That was not in the original script.”[25]Other shows including ER, Beverly Hills, 90210, Chicago Hope, The Drew Carey Show and 7th Heaven also put anti-drug messages into their stories.[25]
21^ “FCC Sends Formal Inquiries To Five Television Networks Allegedly Involved In ONDCP Payola Scandal”, NORML news bulletin, April 20, 2000
22^ “House Committee To Hold July 11 Hearing On ONDCP Payola Scandal; Salon.com Writer Who Broke The Story Will Face-Off Against Drug Czar”, NORML news bulletin, June 29, 2000
23^ “FCC Rules In Favor of NORML”, NORML News Bulletin, December 28, 2000
24^ FCC termination of investigation of February 17, 2000 complaint by NORML, letter dated December 20, 2000
25^Daniel ForbesPrime-time propaganda, January 13, 2000, Salon.com
Kaiser Family Foundation: Television as a Health Educator: A Case Study of Grey’s Anatomy.
Mary Brophy Marcus, ‘Grey’s’ study shows viewers remember TV health messages, USA Today
9/17/2008
http://www.learcenter.org/pdf/Whittier.pdf
Journal of Health Communication, 10:251–259, 2005
Copyright # Taylor & Francis Inc.
ISSN: 1081-0730 print/1087-0415 online
DOI: 10.1080/10810730590934271
Embedding Health Messages into Entertainment
Television: Effect on Gay Men’s Response to a
Syphilis Outbreak
DAVID KNAPP WHITTIER, MAY G. KENNEDY, AND
JANET S. St. LAWRENCE
Centers for Disease Control and Prevention, Atlanta, Georgia, USA
SALVATORE SEELEY
CAMP Rehoboth, Rehoboth, Maryland, USA
VICKI BECK
University of Southern California, Los Angeles, California, USA
http://www.federalregister.gov/articles/2002/08/30/02-22168/measuring-the-impact-of-health-messages-in-united-states-soap-operas-on-foreign-audiences-notice-of
Measuring the Impact of Health Messages in United States Soap Operas on Foreign Audiences; Notice of Award of Funds
A Notice by the Centers for Disease Control and Prevention on 08/30/2002
http://federalregister.gov/a/02-22168